About us

Ella Rose Jewels is a Dubai-based online boutique, specializing in timeless and classic solid 18k gold and diamond jewelry, exceptionally made for gifting.

Born in the Netherlands, from a story of love and passion, Ella Rose Jewels has now uplifted her roots to Dubai. The online gold and diamond retailer is founded by entrepreneur Tamara Elena from the Netherlands with Middle Eastern heritage. The high-end jewelry brand prides itself on being female owned, made with love, by women for women.

Tamara Elena brings over 18 years of experience as an export manager for a world-class jewelry brand. Her passion for timeless jewels, female empowerment, and the need for quality, whilst affordable jewelry, led her to create Ella Rose Jewels, for the Middle East market, and beyond.

Ella Rose Jewels, aptly named after Tamara’s daughter, stands for and produces unique, character driven and high-quality pieces. Each piece is selected with the intention of offering the customer a precious piece that will be loved now and treasured for years to come.  

“A precious gift to last for a lifetime” 

Founder, Tamara Elena: “I wear jewelry that has been passed on from my great grandmother to me, worn by my grandmother, by my mother and now me, and I will pass it on to my daughter, Ella Rose. That is what I wish for everyone who gets a piece from Ella Rose Jewels, to pass it on with love, for generations to come.”

I wanted to bring something different to the Middle Eastern market, with an affordable, yet high quality offering. We are proud of what we have created for our first collection.”